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Tata Motors announced a landmark achievement of producing 4 million passenger vehicles in India, since its inception. The company expressed its gratitude to the tremendous customer support that had made this accomplishment possible. In light of this, Tata Motors also launched the ‘We Love You 4 Million’ campaign to honour the support of its customers through this successful journey.
Over the years, Tata Motors had produced iconic vehicles like the Indica, Sierra, Sumo, Safari and the Nano that had played a pivotal role in shaping India in its post-economic liberalisation era. These vehicles had broken barriers across categories in the Indian automobile sector.
With the launch of the Tata Safari, the company pioneered the concept of a ‘lifestyle SUV’ to the industry, thereby creating an aspirational four-wheeler for its customers. In honour of the legacy of Mr Sumant Moolgaonkar, Tata Motors introduced the first-ever MPV in Tata Sumo. With Indica, the company changed the customer perception in terms of how a passenger vehicle is received. In the more recent past, Tata Motors redefined the entry-level car and the compact SUV segment with the rollout of the Tiago and the Nexon respectively.
As of now, with its New Forever BS6 range consisting of the Tiago, Tigor, Nexon, Harrier (known as H5 in Nepal) and the Altroz, the company has a strong product portfolio in the market. Tata Motors has been India’s first car manufacturer to have received a 5-star Global NCAP rating for its model, the Nexon. Tata Motors is also India’s largest EV manufacturer with a 67% market share. The company had achieved the 1 million production mark for passenger vehicles in 2005-06, 3 million in 2015, and the 4 million production milestone was achieved this month.
